Understanding what is important to people
From communities, local councils, constituencies and districts, to regions, provinces, states and countries, we capture the views of the general public, citizens and everyday people, whose opinions have the power to keep businesses afloat, politicians in office and a nation together.
Whether you want to gauge the opinion of citizens on a new public policy or appraise the performance of a seating Senator, Governor or President, we help our clients and donors engage in robust and meaningful dialogue with citizens and key interest groups.
At API, our researchers possess the experience, skills and capacity to access the views of citizens: adult, young people, students, elderly, patients, faith groups, ethnic groups, consumers, residents, trade unions, the rich and poor; using a combination of traditional and modern online research techniques and multi-lingual specialist teams.
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