Every society has opinion shapers. They are people who set the agenda and others follow. Whatever the subject matter, there are typically a relatively small number of people spanning different sectors such as social media, academia, civil society, government & politics, trade unions, traditional & religious institutions, and pan-ethnic groups; with the ability to set the agenda.
API possesses the networks and expertise to access these opinion shapers in order to capture their views and perspectives on issues. We can support clients to access their opinions in one-off studies, and can also track their opinion over time to investigate changes in public policy, reforms and political dynamics.
CONTACT US TO FIND OUT MORE ABOUT HOW WE CAN HELP