Opinion research isn’t only about speaking to citizens, but essentially about helping to answer important questions. And if important questions must be answered, different voices and perspectives must be heard.

From policy makers, industry experts, politicians to the general public, in Nigeria and across sub-Saharan Africa, we help organizations and institutions track, measure and understand the opinions and views of the people who shape their operating environment.

Public & Communities

From communities, local councils, constituencies and districts, to regions, provinces, states and countries.

Opinion Shapers

Every society has opinion shapers. They are people who set the agenda and others follow.


Understanding the views, attitudes and opinions of policy makers is central to managing...


From civil servants, engineers, doctors and bankers, to lawyers, teachers and accountants...

Expert Panel

Sometimes clients need to understand the views of experts in different or complementing sectors...